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Appthwack Branding


Synopsis

Branding and website for a startup company enrolled in Wieden + Kennedy's Pie program. They had the idea of using a wizard character for an icon and talked about the back-end technology like it was magic, so and I listened and took the wizard seriously and even created a few other characters, including a ninja, owl, and guru. Appthwack has since been aquired by Amazon.


Info

Role - Art Direction, Design, Illustration.

Client -  Appthwack

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Identity


Website