Synopsis

A mark, a book, a website, and even a belt buckle for Wieden + Kennedy's 30th anniversary. The book is a collection of stories and answers to an online questionnaire that was sent out to everyone who has ever worked there in an effort to bring them all together again.


Info

Role - Design

Illustration by Freegums

Art Direction & Concept - Jeff Williams & Tyler Whisnand

 



 The website consisted of a several information gathering steps. First you needed to confirm that you worked at W+K by entering your info. Then you recieved a Save the Date, followed by a questionnaire in which 3 questions out of 30 were randomly generated for each person.